A Brief is one brand's real challenge — the thing you'd genuinely love a room full of sharp marketers to take a swing at. Players get two prompts to direct an image model, then the crowd picks the work it would actually reach for. You get a stack of fresh takes on your problem.

• One concrete problem.A can that gets overlooked, a landing page that doesn't convert, a name that doesn't land. Sharp beats broad.
• Say where it stands now.The honest starting point — what exists today and why it's not working.
• Define “picked up.” What does a win look like for you? Give players a target to aim at.
• True, not boastful.Every line should be a real thing someone would be glad to learn — we report, we don't promote.

Submitting is free. If it's a fit, we'll reach out to talk details — payment is handled directly with you, never on this page.